History & Mission

48 Hours Music Festival in Atoka, OK. took place in 1975 with some of Country Music’s all-time greats taking the stage to perform for a crowd of 30,000! Jerry Lee Lewis, Waylon Jennings & Jessie Colter, Willie Nelson, David Allan Coe, and Reba McEntire were just some that performed for a solid 48 Hours.

The Atoka Music, Arts and Entertainment Coalition, has made it our mission to continue what many historians call the birthplace of Outlaw Country Music by putting on a kick ass festival on Oct 3, 2026 right back here in Atoka.

All funds raised will be donated directly to the Atoka Music, Arts & Entertainment (AMA&E) Coalition, the nonprofit organization behind the 48 Hours Music Festival. Through these efforts, AMA&E supports local Oklahoma youth by providing sponsorships that help them pursue music, dance, and the arts.